Notifications module · Utility category

Don't overpay for your messages

Your notifications and order updates could be costing 10 times more than they should. Double Blue spots what could turn a Utility message into Marketing before reclassification becomes a loss.

Access is rolling out gradually

Illustrative example

Order update

Notification · Utility category

Your order #2841 is out for delivery and should arrive tomorrow.

Take a look at our latest offers.

At-risk text

An invitation to browse offers is promotional language in a delivery update.

Suggested rewrite

“Your order #2841 is out for delivery and should arrive tomorrow. Track it using the link.”

A NOTIFICATION ISN'T A PROMOTION

One phrase can multiply the cost of an update.

Purchase confirmations, payment approvals, and delivery updates should inform. Double Blue helps keep those notifications in the Utility category instead of Marketing.

See what makes a notification cost more.

Double Blue highlights phrases that could make an order update look like Marketing. Know what to review before putting a template into use.

See the risk before you overpay.

Adjust without losing the update.

Get a suggested rewrite that keeps the order status clear and removes unnecessary promotional language.

Keep the notification clear and useful.

Keep an eye on changes.

Meta’s rules and Utility classifications can change. With a connected account, act before your notifications become more expensive.

Keep costs under control.

CONTINUOUS MONITORING

Your notification can change category. Its cost changes too.

Double Blue tracks changes to Meta’s rules and reclassification signals in active notifications. When connected, it can pause and adjust a template before an order update starts being billed as Marketing.

Costs under control

Tracks the Utility category

Suggests changes to new notifications

Pauses and fixes reclassified messages

YOUR WAY

Start with one notification. Grow to protect them all.

Without a connection

Paste an order update, see at-risk phrases, and get a version designed to stay Utility.

No need to change your workflow

Connected to your account

Monitor active notifications and configure pauses before a reclassification raises the cost of future sends.

Catch risks before the next send

GRADUAL ROLLOUT

Pay notification rates, not Marketing rates.

We are opening access gradually. Join the waitlist to protect your Utility messages before the next send.